DR. MARTENS x TKAY MAIDZA
'ENTER STYLE MODE'

[YEAR]
[CLIENT]
[ROLE]

2023
Dr. Martens, Platypus
Art Direction, Motion Design (2D/3D), Graphic Design

[Brief]

Drive heat to the Docs brands within Platypus – the first brand to retail Docs in Australia – we need to remember the consumer that we are the home of Docs and everyone needs a pair in their life.

[Overview]

The freethinkers. The disruptors. The fearless creators. Music and innovation have been stitched into the Docs ethos for six decades. Their boots never stop and our wearers don’t either.

At Dr. Martens and Platypus, we challenge those to enter their ultimate style mode. And who better than Tkay Maidza to show us how it’s done. Creating a custom 3D-generated environment, we create a Dr. Martens and Platypus playground, where Tkay will explore and play — showing off the style, durability and comfort of the Platypus Dr. Martens range.

Credits

ART DIRECTION
3D ANIMATION
GRAPHIC DESIGN
PHOTOGRAPHY
VIDEOGRAPHY

Lucy Jane Brand, Nick Wood
Nick Wood
Gavin Cook, Nick Wood
Dulce Amore
Cat Pasceri