COURTSIDE
'GO HARD GO GLOBAL'

[YEAR]

2025

[CLIENT]

CourtSide

[ROLE]

Creative Direction, Graphic Design, Motion Design (2D)

[BRIEF]

Create an integrated campaign to celebrate basketball culture and reward the CourtSide community for showing up, shopping big, and living the game. The campaign needed to launch across retail and digital touchpoints in the lead-up to and throughout Black Friday and Cyber Monday, building momentum toward an ultimate prize experience in Los Angeles with Josh Giddey.

[OVERVIEW]

Go Hard Go Global frames basketball as a global journey, translating CourtSide’s culture into a bold, travel-inspired campaign system. At the centre is a hero lockup combining the CourtSide monogram with an airport-style departure arrow. The arrow shifts direction depending on context, pointing downward to signal landing in Los Angeles, guiding navigation in retail, or acting as a swipe cue across social and digital.

Teaser executions build anticipation through airport-inspired visuals that hint at what’s to come. Luggage X-ray graphics reveal glimpses of key product, while plane ticket motifs foreshadow the trip to Los Angeles, creating intrigue and momentum ahead of the reveal.

The campaign culminates in the hero moment, the ultimate prize experience in Los Angeles with Josh Giddey. Rolled out across retail, digital, and social channels, Go Hard Go Global rewards the community while reinforcing CourtSide’s position at the intersection of basketball, culture, and global aspiration.