PLATYPUS
'KICKBACKS'

[YEAR]

2021

[CLIENT]

Platypus

[ROLE]

Creative Direction, Illustration, Motion Design (2D), Graphic Design

[BRIEF]

Develop a standalone identity and design system for the “KICKBACKS” program with a bold, recognizable presence. The identity needed to emphasize the “KICKBACKS” wording for digital visibility, while exploring an iconic visual element—such as a shoe or monetary symbols—to reflect the program’s rewards and benefits.

[OVERVIEW]

The identity combines modernised rubberhose-style illustration with Platypus’ signature teal and supporting neon orange/purple, creating a playful, approachable, and energetic look. The visual system is designed to be highly flexible and instantly recognizable, capturing the essence of the program while standing out across digital and physical touchpoints.