NAB
'WHO WE ARE'

[YEAR]

2024

[CLIENT]

NAB

[ROLE]

Creative Direction, Motion Design (2D), Graphic Design

[AWARDS]

Mumbrella CommsCon Finalist

[BRIEF]

Create a visual identity to launch NAB’s refreshed Group Strategy, designed to engage colleagues and clearly communicate the strategy across launch moments and roadshows.

[OVERVIEW]

The identity distils NAB’s iconic visual language into a bold, dynamic system built from radically simplified forms. The result is a fresh, contemporary expression that captures the essence of the brand while giving the strategy clarity and momentum.

The system was supported by a narrative film that brings the strategy to life through real-world scenarios, showing what it looks like in action rather than explaining it in theory. Premiering at the strategy launch and roadshows, the film became a key engagement tool, helping the strategy land clearly and memorably across the organisation.