PLATYPUS
'KICKBACKS'

[YEAR]
[CLIENT]
[DISCPLINES]

2021
Platypus
Branding, Graphic Design, Motion Design (2D)

PLAT_Kickbacks_2
PLAT_Kickbacks_6
PLAT_Kickbacks_5

[Brief]

Create a standalone identity and design system for the "KICKBACKS" program with a strong, bold, and recognizable presence. Emphasize the isolated "KICKBACKS" wording for digital visibility. Explore incorporating a distinct icon representing the program, such as a shoe or monetary symbols like dollar notes or money bags. The logo should capture the essence of the program's rewards and benefits, leaving a lasting impression on the consumer.

PLAT_Kickbacks_4
PLAT_Kickbacks_3
PLAT_Kickbacks_7

Credits

ART DIRECTION
GRAPHIC DESIGN
ANIMATION

Nick Wood, Campbell Mckenzie
Nick Wood
Nick Wood

Previous
Nike/Hype DC ‘More Air’
Next
Dr. Martens x Platypus ‘Enter Style Mode’