NIKE x HYPE DC
'MORE AIR'

[YEAR]

2023

[CLIENT]

Nike, Hype DC

[ROLE]

Motion Design (2D/3D)

[BRIEF]

Create a tiered, omni-channel campaign that showcases the breadth of Nike Air available at Hype DC, reinforces Hype DC as leaders in premium Nike footwear across Australia and New Zealand, and introduces the Air Max Pulse franchise to the local market.

[OVERVIEW]

The campaign unifies multiple Nike Air franchises within a scalable, omni-channel system built through a Hype DC lens. Designed to work across digital, in-store, and social environments, it balances consistency with flexibility, allowing each Air product to stand out while contributing to a cohesive whole.

A visual language of technical graphics paired with metallic 3D forms drives a performance-led, future-facing aesthetic. This approach elevated the wider Air lineup while giving Air Max Pulse a clear and confident entry point, positioning it as the next evolution of Nike Air for the Australian and New Zealand markets.

[Brief]

Create a tiered omni-channel campaign that speaks to the plethora of Nike ‘Air’ franchises and products available at Hype DC, reinforce Hype DC as leaders in premium Nike footwear in Australia and New Zealand and introduce the new Air Max Pulse franchise to the Australian and New Zealand markets through a Hype DC lens

Credits

GRAPHIC DESIGN
2D/3D ANIMATION
TYPOGRAPHY

Christopher Simon
Nick Wood
Nick Wood