HYPE DC
'FUTURE LEGACY'

[YEAR]
[CLIENT]
[DISCPLINES]
[AWARDS]

2023
Hype DC
Art Direction, Motion Design (2D/3D), AR
AGDA Awards Finalist – Campaign, Books (Entire Book), Books (Front Cover)

[Brief]

Create an omni-channel brand campaign celebrating Hype25 to feature across Hype DC Retail, Digital, Social and OOH. It should be all about our Hype DC in-store team, our archives, our globe, and celebrate our history, our legacy of Premium. Limited. Exclusive. And key product past and present – all whilst supporting brand awareness.

[Overview]

Create an omni-channel brand campaign celebrating Hype's 25th birthday to feature across Hype DC Retail, Digital, Social and OOH. It should be all about our Hype DC in-store team, our archives, our globe, and celebrate our history, our legacy of Premium. Limited. Exclusive. And key product past and present – all whilst supporting brand awareness.

Credits

ART DIRECTION
MOTION DESIGN
GRAPHIC DESIGN
COPYWRITING

Nick Wood, Lucy Jane Brand
Nick Wood
Lucy Jane Brand, Christopher Simon
Lucy Jane Brand

ADDITIONAL VIDEO EDITING
MARKETING
PRODUCTION

Ian Ferguson
Tia Paterson, Stephanie Jackson, Natalie Or
Frunch Nazzari, Dylan Rainforth, Andrew Montell, Dan Pardalis, Rebecca Adams