MUSO
'RISE OF THE PUB GIG'

[YEAR]
[CLIENT]
[DISCPLINES]

2022
Muso
Art Direction, Graphic Design, Motion Design (2D)

[Overview]

30 years ago the pub was the heart and soul of live music. Acts cut their teeth playing to local crowds, they gained loyal followers, their shows were experiential at heart and fans connected like never before. Bands like AC/DC grew from local shows like this, live music was on every street corner, in every pub and a core part of our culture.

Streets like Acland Street in Melbourne had multiple venues hosting live music every night of the week. Thousands of artists called these stages home, they learnt their stage presence, they created their images and they became musicians. The street was alive. But over time, Acland Street has lost almost all of it’s local live music. The nail in the coffin being, Big Mouth, once a pivotal part of live music on this street, recently closing its doors. Over time live music at local pubs has morphed into cover musicians earning a dollar to supplement their original careers. The creativity, the originality and the energy was lost.

Covid-19 has decimated the live music industry. In order for live music to really survive, it will have to return to where it was born. The pub.

We truly believe that although COVID-19 has truly devastated our industry, it has created an opportunity to popularise the pub-gig and bring it back to the glory it was once heralded at. The pub gig will rise again to become the place where you go and see great live music from local musicians who you’ve never heard of and musicians you know and love.

The Rise of the Pub Gig is a campaign looking to rejuvenate the local live music industry by hosting 500 gigs across 100 venues across Australia. It is a national campaign pushing local gigs at local venues, to create culture where it is needed most.

Credits

ART DIRECTION
GRAPHIC DESIGN
MOTION DESIGN
MARKETING

Nick Wood, Yianni Kouros
Nick Wood, Yianni Kouros
Nick Wood
Nik Sanghvi, Alan Jin